The Building Wealth Blog
Stomp This! A Business Model with Style
January 2, 2009 by Mark T. Rafter · Leave a Comment
I went to see Stomp! with my family in Sacramento a couple of nights ago. One of those ‘we are not having enough fun in our lives’ moments where we went online and got 5th row seat 6 hours before show time.
Fantastic show (if you dont know what Stomp! is, here is a link to the official Stomp! website)
What I found to be even more interesting is the business model of a show like this. It’s the same as others like it (e.g., Blue Man Group, Cirque du Soleil) but it was the first time I really thought about it.
Sort of like a franchise except without all the FTC BS. It’s pretty simple and I suspect amazingly profitable:
Come up with an idea for a performance, make it happen, perfect it, do it many many times until it is viral or popular enough to expand, replicate.
Once the guys who started Stomp did the above and had a core group that performed and constantly sold out shows, they trained another cast so 2 performances could be ongoing at the same time. And then another, and another. Dont want to do too many or the market gets saturated. Pretty soon, they have trained the trainers and they just do whatever part of this business they want to.
Like branch out into the creation of a DVD. Or an IMAX special film. Etc. They get royalties from everything since it was their intellectual capital that started it all. All passive income sources. Scalable, expandable, etc.
Very entrepreneurial. Very nice.
The Hottest Ticket in Health and Wealth: Moxxor
December 9, 2008 by Mark T. Rafter · Leave a Comment
I have finally - after much searching and researching - found a network marketing opportunity that not only is an excellent business opportunity, not only a great product but a company run by authentic individuals with world class integrity.
Trust me …. they are not all like that. Even if they wear their heart and soul on their sleeves, what they say and what they do can turn out to be two VERY different things.
It’s called MOXXOR. Yes, another one of those made up words (which probably means something) but easy to remember. If you want to know more about (or join) Moxxor, go to their main corporate site at Moxxor. More on what I personally am doing to build this business soon.
